Shopify email marketing that runs on your store data
Connect once for Shopify email marketing that uses live store data, not a CSV. Orders, checkouts, customers and products stream in via webhooks - then become automations, segments and emails that pay for themselves.
Live sync, not nightly batches.
Shopify webhooks push every order, checkout, customer and product change to MailingPlatform the moment it happens. No polling, no stale exports - the segment you send to at 9:00 reflects the order that came in at 8:59.
- Orders, checkouts, customers and products synced in real time
- Marketing consent respected - Shopify unsubscribes carry over
- Signed webhooks, verified on every event
The automations every store should be running.
These ship as ready-made workflows. Turn them on, adjust the copy, watch the attribution column.
Abandoned cart
A checkout left behind triggers a timed sequence with the exact cart contents - product names, images and prices pulled straight from your store. See the full abandoned cart email guide, or start upstream with how to reduce cart abandonment on Shopify.
Back in stock
Customers subscribe to a sold-out product; the moment your Shopify inventory updates, they get the email. How back in stock emails work - and why they convert so well.
Welcome series
New subscribers get a paced series that introduces the brand and lands the first order - with double opt-in built in, not bolted on. The welcome email series, step by step.
Post purchase
Thank-you, review request, replenishment reminder - the sequence runs itself and stops automatically when the customer buys again. The post-purchase flow, step by step.
One code per customer. Locked to that customer.
Put a coupon block in any automation email and MailingPlatform creates a fresh Shopify discount code per recipient at send time - bound to their customer account when we can match them by email, so codes don't leak to coupon sites. The same flow reuses the same code for the same person, and expired codes are re-issued automatically. Why shared codes leak, and how unique codes fix it.
Emails built on real purchase data.
Segments filter on actual store behaviour - placed an order, started a checkout, total spent, specific products. Product views also power browse abandonment emails that reach the shopper who looked but never added to cart. And the AI email builder pulls your synced Shopify products straight into the design: real images, real prices, real links.
- Behavioural segments: orders, checkouts, spend, product viewed
- Revenue attribution per campaign and per automation
- AI builder features your real products - never invented ones
WHERE placed_order ≥ 2 times AND last_order > 90 days ago AND total_spent > €100 AND email_engaged last 60 days # 1,284 subscribers - live count
The Shopify email app that does not meter your sends.
Most Shopify stores land here from Klaviyo or Mailchimp, and the reason is usually the invoice. Both charge per contact and cap your monthly sends at 10 to 12 per contact; Klaviyo moves you up a tier automatically the month your profile count crosses a line. Here a store with 25,000 subscribers pays €129 a month on flat rate email marketing, sends as often as its strategy calls for, and never pays for unsubscribed or bounced contacts. The numbers, with sources, are in Klaviyo vs Mailchimp pricing: what a store actually pays.
Moving is CSV-based and takes an afternoon: export from the old platform, import with tags and custom fields intact, connect the Shopify app and turn on the ready-made flows. Behavioural data rebuilds itself from the first webhook. The step-by-step guides for leaving Klaviyo and leaving Mailchimp say plainly what carries over and what you rebuild.
Shopify questions, answered.
Email marketing that runs on your store data instead of a CSV export: the Shopify app streams orders, checkouts, customers, products and inventory in over webhooks, and those events trigger flows (abandoned cart, back in stock, post purchase), build segments on real purchase behaviour and attribute revenue back to each email. Nothing is synced nightly; the segment you send to at 9:00 reflects the order that came in at 8:59.
Yes. Inventory changes stream in over webhooks, subscribers can request a notification for a specific product or variant, and the email fires the moment stock returns - in seconds, not on a nightly sync. Failed notifications stay pending and retry on later restocks.
Abandoned checkouts arrive via webhook with the cart contents, and the ready-made workflow sends a sequence with the actual products, images and prices. The flow stops automatically when the customer completes any order.
Yes. Codes are minted on your Shopify store at send time, one per recipient, with expiry - and locked to the matching Shopify customer when the email matches, so codes cannot leak to coupon sites.
One click from the integrations page: approve the MailingPlatform app in Shopify and everything is configured automatically - webhooks, product catalog import, on-site tracking and the coupon API. No theme edits, no code. Orders, checkouts, customers, products and inventory sync from the first minute.
Cart abandoned, order created, order fulfilled, order cancelled, customer created, product viewed and back in stock. Checkouts, orders, customers, products and inventory levels all arrive over signed webhooks, and failed enrollments retry automatically for 48 hours.
The Shopify app, every automation and unlimited sends are on every plan; plans differ by audience size. Up to 3,000 active subscribers is €39 a month, up to 25,000 is €129. Klaviyo Email is $400 a month at 25,000 and Mailchimp Standard $310, both with a monthly send cap, on public September 2026 pricing. Unsubscribed and bounced contacts never count toward your plan.
Three things. Pricing: a flat rate by audience size with unlimited sends, where Klaviyo bills per active profile with a 10x send cap and moves you up a tier automatically. Features: every plan has every feature, no gated automations or paid analytics add-on. Hosting: subscriber data lives in the EU with GDPR export and erasure built in. What you do not get is SMS or Klaviyo's predictive analytics; if those drive your revenue, Klaviyo remains the better fit. See the honest Klaviyo migration guide and flat rate email marketing pricing for the numbers.
Plug in Shopify. Turn on the flows.
Connect your store, enable abandoned cart, and see attributed revenue this week.
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