MailerLite alternative: simple email, built for stores.
MailerLite got the most important thing right: email tools should be simple. The MailerLite alternative a store actually needs is that same simplicity plus the commerce bits you otherwise work around - cart recovery, inventory triggers, revenue per email.
Export
In MailerLite, export your subscribers to CSV from the subscribers page. Fields, groups and subscription status come along.
Import
Our streaming importer handles 100,000+ row files. Fields map to custom fields, groups become tags, unsubscribed contacts stay unsubscribed.
Authenticate
Verify your sending domain with guided DNS setup - SPF, DKIM and DMARC checked live. Usually done in under an hour.
Connect the store
Connect Shopify or install the WooCommerce plugin - the integration MailerLite treats as an afterthought is the core of this product.
Turn on the flows
Abandoned cart, welcome, back in stock, post purchase and browse triggers ship ready-made, wired to live store data.
If you just send newsletters, stay.
For a pure newsletter list, MailerLite is good and often cheaper at smaller list sizes - switching would gain you little, and we would rather say that than waste your afternoon. The switch makes sense when your list belongs to a store: then the difference is not the editor, it is what triggers the emails. Orders, checkouts, product views and inventory changes are first-class events here, not integrations you assemble. Migration is CSV-based; automations and templates are rebuilt, not imported.
Prices converge. Products don't.
At 25,000 subscribers, MailerLite Comfort is around €179/month with sends capped at 10 times your subscriber tier, and Power around €239 for unlimited sends - against €129 flat here with unlimited sends included. At smaller list sizes the gap narrows or reverses, so the honest pitch is not the price. It is that at any price, MailerLite is a newsletter tool and this is a store tool.
- Unlimited sends on every plan - no 10x send ceiling to track
- Every feature on every plan, including all automations
- EU-hosted with GDPR export, erasure and double opt-in built in
Fair questions about leaving.
At smaller list sizes, often yes - and if you only send newsletters, we say plainly that you should stay. At 25,000 subscribers the comparison flips: €129/month here with unlimited sends, against roughly €179 (Comfort, send-capped) or €239 (Power) on MailerLite’s public 2026 pricing.
Native Shopify and WooCommerce integrations with orders, checkouts, product views and inventory over webhooks; ready-made cart recovery, back in stock and browse abandonment flows; unique per-recipient discount codes; and revenue attribution per email.
Yes. The CSV import maps MailerLite fields to custom fields and groups to tags, and unsubscribed contacts stay unsubscribed. Automations and templates are rebuilt - the ready-made flows and the AI builder make that an afternoon.
That is the design goal: one pricing axis, every feature on every plan, ready-made automations you adjust instead of build, and an AI builder that produces branded, editable emails from a description. Simplicity is the shared value; the store integrations are the difference.
Looking at other platforms too?
We keep an honest migration guide for every major platform, including what does not carry over and when staying put is the better call.
Keep the simplicity. Add the store.
Start the free trial, import your MailerLite export, connect your store, and watch the attribution column fill in.
Free 14-day trial · No credit card · Cancel anytime