Mailchimp alternative: same email, without the tiers.
Mailchimp is a fine place to start - until the features you need sit two plan upgrades away and the bill counts people you cannot even email. A Mailchimp alternative for stores should keep that same email work, drop the tiers, and be honest about what switching involves.
Export
In Mailchimp, export each audience to CSV from the audience page. Contacts, merge fields, tags and subscription status all come along.
Import
Our streaming importer handles 100,000+ row files. Map the columns once - merge fields become custom fields, tags stay tags, and unsubscribed contacts stay unsubscribed.
Authenticate
Verify your sending domain with guided DNS setup - SPF, DKIM and DMARC checked live. No more sending from a shared Mailchimp domain.
Rebuild flows
Abandoned cart, welcome, back in stock and post purchase ship as ready-made workflows on every plan. Connect Shopify or WooCommerce and turn them on.
Recreate templates
Describe your Mailchimp template to the AI builder and iterate until it matches - your brand profile applies colors and logo automatically.
What we don't promise.
There is no one-click importer that copies your Mailchimp account. Migration is CSV-based and takes an afternoon, typically. Your automations and templates are rebuilt, not imported - the ready-made workflows and the AI builder make that the fast part. Campaign history and open/click data stay behind; behavioural data rebuilds itself once your store is connected. And on the Scale plan and up, we do the migration with you.
Every feature. Every plan. No tier ladder.
Mailchimp splits its real functionality across Essentials, Standard and Premium - the automations and segmentation an ecommerce store actually needs sit in the upper tiers, and the per-contact price climbs as your audience grows. Here, every plan has every feature, sends are unlimited, and unsubscribed or suppressed contacts never count toward your bill. The tier-by-tier numbers are in Klaviyo vs Mailchimp pricing: what a store actually pays.
- Unlimited sends on every plan - no send credits or overage charges
- All automations and segmentation on the €39 plan and up
- You are never billed for contacts you cannot email
Ecommerce is the product, not a plugin.
Mailchimp grew up around newsletters; store features arrived later and it shows. Here the Shopify and WooCommerce integrations are native: orders, checkouts and product views stream in over webhooks, segments filter on real purchase behaviour, revenue attribution is per email, and unique discount codes are minted per recipient at send time.
- Abandoned cart with live cart contents, back in stock from inventory webhooks
- Segments on orders, spend and product views - live counts while you build
- EU-hosted data with GDPR tooling built in, not bolted on
# Streaming import Rows 84,209 Mapped email, FNAME, LNAME, tags, status, 4 merge fields Imported 82,861 active Preserved 1,348 unsubscribed
Fair questions about leaving.
No - no platform can import automation logic from another. The four flows most stores run (abandoned cart, welcome, back in stock, post purchase) ship here as ready-made workflows, so rebuilding usually means turning them on and adjusting the copy. Budget an afternoon.
Yes. The CSV import maps Mailchimp merge fields to custom fields and keeps tags as tags. Subscription status carries over too, so unsubscribed contacts stay unsubscribed.
Switching platforms means authenticating your own domain (SPF, DKIM, DMARC) with us - guided setup, usually under an hour. Send your first campaigns to your most engaged segment to warm up the new sending path, then expand. Aligned sending on your own domain typically improves on shared-domain setups.
Plans start at €39/month and include every feature with unlimited sends. At 25,000 contacts you pay €129/month, where Mailchimp Standard is $310/month (about €267) with a 300,000 send cap on public US pricing for September 2026, and Mailchimp counts unsubscribed contacts toward that number until you archive them. Below 5,000 contacts Mailchimp is cheaper on the sticker. The full tier-by-tier comparison is in Klaviyo vs Mailchimp pricing: what a store actually pays.
Looking at other platforms too?
We keep an honest migration guide for every major platform, including what does not carry over and when staying put is the better call.
Moving is an afternoon. The tier ladder is forever.
Start the free trial, import your Mailchimp export, and send your first authenticated campaign the same day.
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