Unique store coupons let every recipient get their own single-use discount code, created directly in your connected Shopify or WooCommerce store at send time. Unlike a shared code like WELCOME10, unique codes cannot leak to coupon sites, and you can see exactly who redeemed.
How it works
- On a campaign or on a Send Email step in an automation, enable Unique store coupon and configure the recipe: which store, discount type and amount, validity period and a recipe key
- Place the
{{coupon_code}}merge tag in your email where the code should appear (it also works in the subject line) - At send time the platform creates a real discount code in your store for that recipient and merges it into the email
If the email does not contain {{coupon_code}}, no code is created.
Reuse rules
Codes are reused per person, per store, per recipe key:
- The same subscriber going through the same flow again gets the same live code instead of a new one
- A different store always gets its own code, even with the same recipe key
- When a code has expired, a fresh one is issued on the next send
Shopify specifics
Where possible, Shopify codes are restricted to the recipient: if the email address matches an existing Shopify customer exactly, the price rule is bound to that customer. Recipients without a Shopify customer account get a normal single-use code that anyone could technically redeem once - this limitation is shown in the UI.
WooCommerce specifics
WooCommerce codes are created through the MailingPlatform plugin connection and restricted to the recipient's email address.
Tips
- Keep the validity window realistic (7 to 14 days works well for abandoned cart and welcome flows)
- Use different recipe keys for different flows so a welcome discount and a winback discount never collide
- The code appears in the recipient's email only; you can audit issued codes in your store's discount overview
See also: merge tags reference and the abandoned cart flow guide.